Simple + Targeted
Many supplements today are overcomplicated—packed with unnecessary ingredients, fillers, and additives that don't align with our philosophy.
At Core Formulas, we believe the body thrives when supported with the right foundations. That's why we create clean, simple formulas designed to provide meaningful support without the extras.
Every ingredient serves a purpose. Transparent + foundational nutrition you can trust. We do less, better.
Two Practitioners, One Vision
Before Core Formulas, we spent years working one-on-one with hundreds of clients as Functional Nutritional Therapy Practitioners. Together, we built and grew a nutrition practice, Root Cause Formula, where we analyzed labs, coached women through their health journeys, and helped clients focus on the foundations that matter most.
Through that work, we kept running into the same problem: there were gaps in the supplement market.
So, we decided to create them ourselves.
What started as a shared vision quickly became Core Formulas—a brand built on the belief that better health starts with better basics. As business partners, we've been aligned from day one, combining our experience, passion, and commitment to creating products we love and use personally.
Why We Created Core Formulas
Whether it was the combination of nutrients or herbs that were not quite right, dosages that we wished were increased or decreased, or simply a product with tons of unnecessary fluff, we knew we needed to create what we could not find for ourselves and clients.
Core Formulas was created out of a need for better solutions and formulated with simple, pure ingredients and intentions. We include only the solutions that are needed and nothing else. Simple + effective and well tolerated are the most important aspects to our formulations.
Co-Founders
Emily Morrow
FNTP, IHP
Allie Hobson
FNTP, RWP
After thousands of 1:1 client consultations, we saw a huge gap in the industry when it came to finding formulations that coincide with root cause wellness.
Our formulas provide simple, yet effective, support with clean and targeted ingredients.
